There are no users and customers.
There are people, with their wishes,
their fears, their own stories.
There are no users and customers.
There are people, with their wishes,
their fears, their own stories.
People express at any moment in time
what they wish, live, fear.
Listening is enough.
People express at any moment in time
what they wish, live, fear.
Listening is enough.
Listening to people
means reaching out to them
in every situation and place.
Listening to people
means reaching out to them
in every situation and place.
Listening to people means
asking them what makes an experience
useful, enjoyable and natural.
Listening to people means
asking them what makes an experience
useful, enjoyable and natural.
Listening to people means understanding
and comprehending what they express
with their whole being.
Words, gazes, emotions.
Listening to people means understanding
and comprehending what they express
with their whole being.
Words, gazes, emotions.
People, after all, do know what they want.
Just ask them and watch them.
It's simple, but not easy.
Better do it now.
People, after all, do know what they want.
Just ask them and watch them.
It's simple, but not easy.
Better do it now.
Designing experiences
with people from the very beginning
is useful, beautiful and fulfilling:
for those who design them
and for those who live them.
Designing experiences
with people from the very beginning
is useful, beautiful and fulfilling:
for those who design them
and for those who live them.
Those who design
can immediately take the right direction,
waste no time or resources,
create more effective messages,
better products and services.
Those who design
can immediately take the right direction,
waste no time or resources,
create more effective messages,
better products and services.
Those who live a new experience,
will find it simple, natural and rewarding:
up to their expectations.
Those who live a new experience,
will find it simple, natural and rewarding:
up to their expectations.
Simple when
you are not forced to ask yourself too many questions.
Natural when
you live it spontaneously.
Rewarding when
it makes you happy and satisfied.
Simple when
you are not forced to ask yourself too many questions.
Natural when
you live it spontaneously.
Rewarding when
it makes you happy and satisfied.
Listening and watching is not easy.
But now we know something more about people:
the way they think,
what moves them,
what makes them feel better.
Listening and watching is not easy.
But now we know something more about people:
the way they think,
what moves them,
what makes them feel better.
We can read into wishes and behaviours
drawing on the many sciences
that go into the human in depth.
We can read into wishes and behaviours
drawing on the many sciences
that go into the human in depth.
Talking to people continues until they will say
that the message, the product, the service
is exactly what they expect,
and even more.
Talking to people continues until they will say
that the message, the product, the service
is exactly what they expect,
and even more.
In a world overloaded by so many bits of information
and moving at an hectic pace,
doing things more easily and naturally
makes us feel better.
In a world overloaded by so many bits of information
and moving at an hectic pace,
doing things more easily and naturally
makes us feel better.
Enabling people to do things
more easily and naturally
is also good for those who design and create them.
When satisfied
people become more loyal.
Enabling people to do things
more easily and naturally
is also good for those who design and create them.
When satisfied
people become more loyal.
Everyone has the right to know
how to design and create
useful, enjoyable and natural experiences.
That makes things easier
and brings beauty
into everyday life.
Everyone has the right to know
how to design and create
useful, enjoyable and natural experiences.
That makes things easier
and brings beauty
into everyday life.
We should all have open places
where to learn how to create
better experiences for everyone.
Where to live and read opinions,
behaviours and feelings.
We should all have open places
where to learn how to create
better experiences for everyone.
Where to live and read opinions,
behaviours and feelings.
Designing and creating
with people from the beginning
is a leap that requires momentum and belief,
cooperation and dissemination by many.
Designing and creating
with people from the beginning
is a leap that requires momentum and belief,
cooperation and dissemination by many.
Who, What, Where, When, Why:
something essential is missing
from the essential elements
of every good project.
The sixth W.
Who, What, Where, When, Why:
something essential is missing
from the essential elements
of every good project.
The sixth W.
The sixth W is With.
“With” means together.
With people.
With researchers.
With companies and institutions.
The sixth W is With.
“With” means together.
With people.
With researchers.
With companies and institutions.