Search by keyword in the articles
TAG:
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
Ita
Eng
Home
Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
In-store experience evolution: our research for KIKO Milano
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Home
Alessandra Spina
Alessandra Spina
in
Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
in
Research into Experiences
Sentiment analysis: listening to people online
in
Research into Experiences
Sound branding: the experience that passes through sound
in
Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
in
Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
in
Research into Experiences
Facial microexpressions: what they are and what they tell us
in
Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
Related articles:
in
Experiences in our projects
In-store experience evolution: our research for KIKO Milano
in
Design for Experiences
The Value of Time in User Experience
in
Marketing with Experiences
Brands that make their voices heard (and know how to listen)
in
Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
in
Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
in
Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
in
Marketing with Experiences
Listening to people also involves data: GA4 Data Import
in
Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product