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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Alessandra Spina
Alessandra Spina
in
Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
in
Research into Experiences
Sentiment analysis: listening to people online
in
Research into Experiences
Sound branding: the experience that passes through sound
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
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Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Data analysis and privacy: the balance in analytics cookies
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When Technology Block Becomes an Invitation to Human Listening
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Chocolate: our research together with customers to rethink the experience of brand and product
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SEO positioning: evolution and aspects to reconsider