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eye tracking
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Christian Caldato
The Sixth W
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Research into Experiences
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Marketing with Experiences
Visibility and search paths
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Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Christian Caldato
Christian Caldato
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Research into Experiences
How cognitive neuroscience applies in marketing
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Research into Experiences
Usability test: when and why to use think aloud, eye-tracker and GSR
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Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
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Experiences in our projects
Baci Perugina with TSW: how experience affects product evaluation
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Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Experiences in our projects
Haier: continues the research activity to improve the product experience
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Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
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The power of smell in creating immersive experiences
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A listening journey between tradition and sustainability for the future of Piedmont
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Quantitative research: what is the value of an unexpected result?