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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Overview
Design for Experiences
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Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
We measure people's emotional involvement
Open Places: our research on the brand experience in the Spirits world
In-store experience evolution: our research for KIKO Milano
The value of time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Christian Caldato
Christian Caldato
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Research into Experiences
How cognitive neuroscience applies in marketing
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Research into Experiences
Usability test: when and why to use think aloud, eye-tracker and GSR
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Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
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Experiences in our projects
Baci Perugina with TSW: how experience affects product evaluation
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Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Experiences in our projects
Haier: continues the research activity to improve the product experience
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Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
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Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
in
Marketing with Experiences
Privacy and personal data: when consent creates value
in
Marketing with Experiences
After the Google Core Update: SEO positioning to come
in
Laboratories of Experiences
Labs as places of experience: designing with people
in
Laboratories of Experiences
We measure people’s emotional involvement
in
Experiences in our projects
Open Places: our research on the brand experience in the Spirits world
in
Experiences in our projects
In-store experience evolution: our research for KIKO Milano
in
Design for Experiences
The value of time in User Experience