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retail analysis
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antropological marketing
The Sixth W approach
user testing
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eye tracking
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Gilberto Marciano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Gilberto Marciano
Gilberto Marciano
in
Marketing with Experiences
SEO positioning: evolution and aspects to reconsider
in
Marketing with Experiences
Search experience: Google SGE (Search Generative Experience)
in
Design for Experiences
Design: creating, and shaping, by listening to people’s experiences
in
Marketing with Experiences
SEO today and tomorrow: Italian companies and listening to people
in
Marketing with Experiences
Anticipate people’s needs with predictive and prescriptive analytics
in
Marketing with Experiences
Data analysis to improve the customer experience
in
Marketing with Experiences
Digital marketing: what awaits us in the next 5 years
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Experiences in our projects
Love and human experience for human progress will give us a better world
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Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Listening to include: the right words for more inclusive communication