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The Sixth W
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With is The Sixth W
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Within and “without” experiences
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Marketing with Experiences
Visibility and search paths
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Content and relationships
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Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Luca Artesini
Luca Artesini
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Experiences in our projects
De’Longhi: the usability test in people’s homes
in
Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
The delicate balance between expert analysis and usability test
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
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Research into Experiences
Brain and mind. What neuroscience reveals to us when used in a communication strategy
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Research into Experiences
Qualitative research
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Design for Experiences
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Brands that make their voices heard (and know how to listen)
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Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Data analysis and privacy: the balance in analytics cookies
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When Technology Block Becomes an Invitation to Human Listening
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in
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