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eye tracking
usability test
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qualitative research
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Luca Martorano
The Sixth W
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With people
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Within and “without” experiences
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Laboratories
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Luca Martorano
Luca Martorano
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Research into Experiences
Quantitative research: what is the value of an unexpected result?
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Research into Experiences
Observation reveals the true essence of experiences
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Research into Experiences
Imitation not to influence, but for better experiences
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Research into Experiences
Identify biases in the digital world for a more open and aware mind
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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Experiences in our projects
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The power of smell in creating immersive experiences
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A listening journey between tradition and sustainability for the future of Piedmont
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Newsletter to put people at the centre: 5 practical tips