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experience design
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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories
Actual environments
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Overview
Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
In-store experience evolution: our research for KIKO Milano
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
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Luca Martorano
Luca Martorano
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Research into Experiences
Quantitative research: what is the value of an unexpected result?
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Research into Experiences
Observation reveals the true essence of experiences
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Research into Experiences
Imitation not to influence, but for better experiences
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Research into Experiences
Identify biases in the digital world for a more open and aware mind
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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Experiences in our projects
In-store experience evolution: our research for KIKO Milano
in
Design for Experiences
The Value of Time in User Experience
in
Marketing with Experiences
Brands that make their voices heard (and know how to listen)
in
Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
in
Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
in
Experiences in our projects
Designing the best gaming experience: our research for the toy industry
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Research into Experiences
The power of smell in creating immersive experiences
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Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont