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Luca Rodighiero
The Sixth W
TSW manifesto
With is The Sixth W
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Visibility and search paths
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Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Luca Rodighiero
Luca Rodighiero
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Experiences in our projects
TSW and Widiba: an online bank that grew from listening
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Marketing with Experiences
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
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Laboratories of Experiences
It is never too late for a user test
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Marketing with Experiences
Retail transformation and Customer Experience optimization
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Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
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Marketing with Experiences
Brands and associated emotions: usability in the Zero Moment of Truth
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Newsletter to put people at the centre: 5 practical tips