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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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The Sixth W
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Marketing with Experiences
Visibility and search paths
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Content and relationships
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Online Surveys
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
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Simona Carniato
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Marketing with Experiences
The pervasiveness of marketing experience
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Design for Experiences
Art is Emotion: emotions guide the experience to the museum
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Design for Experiences
A (healthy) reflection on neuromarketing
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Design for Experiences
Beyond marketing: to Neuromarketing and beyond
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Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
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Design for Experiences
The Nudge in the Decision Making process
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Design for Experiences
Neuromarketing and Decision Making
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)
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Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
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Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
in
Marketing with Experiences
Listening to people also involves data: GA4 Data Import
in
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SEO positioning: evolution and aspects to reconsider
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Marketing with Experiences
Listening to include: the right words for more inclusive communication
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Experiences in our projects
Designing the best gaming experience: our research for the toy industry