Design for Experiences

Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.

What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.

Second chapter of the trilogy starring Professor John Smith, of the Psychology of Cognitive Processes faculty at Boston University. The arrival in Milan with Fred Livingstone, and the meeting with Ludovico Macchi.

Visual communication obvious to the gap between what brands say they are, what they really are, and what people pick up on.

Customer Journey Map, tool for doing qualitative research and defining the overall user experience; identify the moments of true.

The way to regain decision-making freedom, free will, in living one's life, passes through an awareness of a problem, called deprivation of the cultural ego and subjection to three social states that place themselves above the lower layer, the masses.

Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.

The proliferation of channels and devices has generated a fragmentation of information: the answer to this fragmentation lies in relationships.

Each of us today is connected daily in various stories in episodes, in life, and on the screen, from which a fusion between being a virtual protagonist and being a real protagonist, in a perceptive amalgam that we set at will, giving dynamism to the line of demarcation beyond which one comes into play.

The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.

A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.

In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?

A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.

Anthropological marketing help us understanding that human aspect that goes beyond the one related to the role of customer, focusing on human culture, between psychology and philosophy.

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.