Journal of Experiences

Marketing with Experiences

This section shows possibilities for integration between environments that only appear to be distinct and distant.

Brands that make their voices heard (and know how to listen)

Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.

2' reading time

in Marketing with Experiences

Data analysis and privacy: the balance in analytics cookies

What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.

2' reading time

in Marketing with Experiences

When Technology Block Becomes an Invitation to Human Listening

A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.

2' reading time

in Marketing with Experiences

Listening to people also involves data: GA4 Data Import

How to correct and clean e-commerce data with Python and GA4's Item Data Import for more accurate and optimized analysis.

8' reading time

in Marketing with Experiences

SEO positioning: evolution and aspects to reconsider

How SEO has evolved from a ranking technique to an authentic form of marketing, putting user experience and content quality at the center.

8' reading time

in Marketing with Experiences

Listening to include: the right words for more inclusive communication

The importance of listening, understanding, and adopting inclusive language to reflect and promote social diversity.

5' reading time

in Marketing with Experiences

The evocative power of words: creating valuable content to generate connections

Language and word choice can evoke emotions, build meaningful relationships, and turn communication into a memorable experience.

2' reading time

in Marketing with Experiences

Listening and data analysis: manage the impact of bots on website traffic data

Recognize and manage the impact of bots on website traffic data. Ensure accuracy of metrics and reliability of strategic decisions.

4' reading time

in Marketing with Experiences

Newsletter to put people at the centre: 5 practical tips

From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.

2' reading time

in Marketing with Experiences

Brands and people closer: how Customer Match enhances targeting on Google Ads

How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.

2' reading time

in Marketing with Experiences

Designing valuable content: the importance of shooting in a social campaign

Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.

3' reading time

in Marketing with Experiences

Digital marketing as an empathetic language

Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.

2' reading time

in Marketing with Experiences

Can social networks and artificial intelligence dialogue?

How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.

2' reading time

in Marketing with Experiences

Accessibility: the watchword of Google Merchant Center Next

Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.

2' reading time

in Marketing with Experiences

Search experience: Google SGE (Search Generative Experience)

Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.

6' reading time

in Marketing with Experiences

Social media management: can it contribute to company growth?

Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.

4' reading time