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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.
2' reading time
in Marketing with Experiences
Google SEO update: the Page Title Update changes
Page Title Update is the recent update of the Google algorithm that determines how page titles are generated in SERPs.
3' reading time
in Research into Experiences
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
in Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Measuring the effectiveness of a dietary supplement with people is a winning point for companies and end users. Read our experience in this article.
2' reading time
in Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.
4' reading time
in Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Google Performance Max is a tool that aims to speak to the right people for the message you want to communicate with ad campaigns.
3' reading time
in Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
What is brand health research and how is it measured, how to evaluate the health of a brand with the help of people. The Woolrich case.
5' reading time
in Design for Experiences
Software development and User Experience: a listening approach
At TSW we apply the methodology of listening and involving people in the design and development of software.
5' reading time
in Marketing with Experiences
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
in Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
How to design a website that is both dazzling and functional, and that creates value for both brand and user.
3' reading time
in Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
in Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.
3' reading time
in Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.
3' reading time
in Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
2' reading time
in Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.
5' reading time
in Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
Find out how we apply experience design to help De Longhi improve the daily experiences of end customers.
3' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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