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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Design for Experiences
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?
18' reading time
in Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
1' reading time
in Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.
2' reading time
in Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.
2' reading time
in Laboratories of Experiences
The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
1' reading time
in Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
Intesa San Paolo Innovation Center asked the TSW Experience Lab to evaluate the emotional impact of some works of art exhibited at the Gallerie d'Italia...
1' reading time
in Experiences in our projects
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)
TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.
1' reading time
in Marketing with Experiences
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
in Design for Experiences
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.
15' reading time
in Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
How does the brain process information and stimuli? The "double way" of neuroscientist Joseph LeDoux explains a theory.
9' reading time
in Marketing with Experiences
The pervasiveness of marketing experience
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?
4' reading time
in Marketing with Experiences
2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
3' reading time
in Experiences in our projects
TSW and Widiba: an online bank that grew from listening
TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.
1' reading time
in Marketing with Experiences
One goal: to involve people
A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.
5' reading time
in Marketing with Experiences
How to change the concepts associated with a brand?
Is it possible that the brand image really changes after watching a TV commercial? The TSW Experience team has developed a scientific method.
1' reading time
in Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
2' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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