Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

in Design for Experiences

Neuromarketing and Decision Making

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.

3' reading time

in Research into Experiences

Neuromarketing and Brand engagement

Thanks to neuromarketing, it is possible to test how much customers are loyal to the brand, measuring the brand engagement.

4' reading time

in Research into Experiences

Neuromarketing, automatic processes and implicit users responses

Traditional marketing researches stop at what consumers explicitly declare about something, but actually there is much more to learn.

2' reading time

in Laboratories of Experiences

Neuromarketing and consumer behavior: what TSW XP Lab does

What people say, what people do, what people say to do is totally different. The answers by neuromarketing, to understand their behavior.

3' reading time

in Research into Experiences

Analysis of user behavior: eye tracking glasses and shopping experience

Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.

2' reading time

in Design for Experiences

Constructive dialogue: when client and designer meet

Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.

3' reading time

in Marketing with Experiences

Brands and associated emotions: usability in the Zero Moment of Truth

Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.

4' reading time

in Marketing with Experiences

Content marketing in TSW: content, people, experiences

TSW creates a joint venture with Gushmag, professionals network dedicated to the creation of editorial, content marketing and storytelling projects.

1' reading time

in Marketing with Experiences

Beyond digital: analyze the omnichannel customer journey

Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.

4' reading time

TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing

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We observe and conceive

We comprehend and design

We listen and enhance

Ita Eng