Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of ExperiencesResearch into ExperiencesDesign for ExperiencesMarketing with ExperiencesExperiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time
Content marketing in TSW: content, people, experiences
TSW creates a joint venture with Gushmag, professionals network dedicated to the creation of editorial, content marketing and storytelling projects.
1' reading time
Beyond digital: analyze the omnichannel customer journey
Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.
4' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing