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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Experiences in our projects
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
in Marketing with Experiences
Lead Ads: establishing listening and strengthening the bond between people and brands
Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.
2' reading time
in Design for Experiences
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
in Marketing with Experiences
Google Core Update: anticipate changes to dominate the SERPs
Google's Core Updates influence the positioning of websites in the SERPs. How to prepare and recover your ranking after an update.
5' reading time
in Marketing with Experiences
Surfing the waves of communication
How to recognize and promote good information? Here are the essential elements to combat online misinformation.
2' reading time
in Design for Experiences
VUI: what is the Voice User Interface and how does it work?
The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.
3' reading time
in Marketing with Experiences
Advertising on Snapchat: why invest in this platform?
Advertising on Snapchat: engagement and benefits. Effectiveness in reaching young audiences. Analysis data for targeted strategies. Challenges and solutions.
1' reading time
in Research into Experiences
Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
1' reading time
in Marketing with Experiences
How listening to people changed the rules of Twitter (or X)
The evolution of Twitter: the character limit, threads and new features under discussion; maintaining rapid and effective communication.
1' reading time
in Design for Experiences
Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time
in Design for Experiences
Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
in Design for Experiences
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
in Research into Experiences
TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
3' reading time
in Design for Experiences
The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
3' reading time
in Marketing with Experiences
Instagram launches Threads, the new social network
Threads is Instagram's new messaging app that challenges Twitter. Ability to share content with close friends and create more intimate connections.
2' reading time
in Design for Experiences
Rapid prototyping: a tool to engage people
Rapid prototyping: an innovative approach to create working prototypes and involve people in the design process.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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