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Journal of Experiences

Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Design for Experiences
Visual perception in co-design: an approach based on listening
How Gestalt theory and visual perception can integrate in co-design, allowing an approach based on listening to people.
2' reading time
in Research into Experiences
Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
1' reading time
in Marketing with Experiences
The importance of content strategy to offer personalized and relevant experiences
Developing an effective content strategy allows you to involve people by offering them personalized and relevant experiences.
2' reading time
in Design for Experiences
The Design Sprint for collaborative and effective design
Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.
3' reading time
in Marketing with Experiences
Retargeting and remarketing: beyond technology to develop authentic connections
Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.
1' reading time
in Design for Experiences
The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
2' reading time
in Research into Experiences
Identify biases in the digital world for a more open and aware mind
Bias in the digital world can influence our decisions. Become aware of it and develop an open mind for a more rational and free life.
2' reading time
in Marketing with Experiences
Artificial Intelligence and SEO combined to offer a better experience
How artificial intelligence is influencing organic positioning, and how to guide it to obtain optimal results.
4' reading time
in Research into Experiences
Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
1' reading time
in Marketing with Experiences
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
in Marketing with Experiences
Follower acquisition campaigns: do they still exist?
Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.
3' reading time
in Design for Experiences
Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
in Marketing with Experiences
Social selling on LinkedIn: how to use Sales Navigator
Everything you need to know about Sales Navigator, a tool specifically designed to manage social selling activities in an organized and efficient way.
3' reading time
in Design for Experiences
The power of logo design: creating a memorable visual identity
How to create successful logos that will be a hallmark of a brand identity for many years to come.
2' reading time
in Research into Experiences
How cognitive neuroscience applies in marketing
We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.
1' reading time
in Marketing with Experiences
The art of simplicity: how to make content clear, engaging and pleasant to read
To reach people's hearts and minds it is essential not only to write interesting content for them, but to make it simple for them. Here's how.
2' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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