Marketing with Experiences
Content and relationships
People relate everywhere. They manifest themselves through their own ideas and opinions, they live on instants and passions.
And these relationships are not built only between person and person, but also between brand and person.
Listening to people, talking to them and taking care of them, even as a brand, has become the main added value to make these relationships moments to live, memorable experiences that can change the way the brand itself is seen and experienced.
Creating relationships through a content strategy means knowing and following, deepening and serving, interests and passions and establishing a credible and lasting relationship on these.
Approaching these worlds and understanding them naturally is what we mean by doing “marketing with experiences”.