Data analysis and privacy: the balance in analytics cookies
What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.
2' reading time
Listening to people also involves data: GA4 Data Import
How to correct and clean e-commerce data with Python and GA4's Item Data Import for more accurate and optimized analysis.
8' reading time
A listening journey between tradition and sustainability for the future of Piedmont
A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.
2' reading time
Listening and data analysis: manage the impact of bots on website traffic data
Recognize and manage the impact of bots on website traffic data. Ensure accuracy of metrics and reliability of strategic decisions.
4' reading time
Quantitative research: what is the value of an unexpected result?
Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.
3' reading time
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
Digital marketing as an empathetic language
Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.
2' reading time
Can social networks and artificial intelligence dialogue?
How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.
2' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
How Forel gave the floor to her collaborators, and listened.
TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.
3' reading time
Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
2' reading time
Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
1' reading time
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
2' reading time
Data analysis to improve the customer experience
Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.
4' reading time