#Behaviour

A brief excursus of how in this last decade we have gone from the hangover for the ... to the cancellation from ... so-called “social”.

Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.

Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.

The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.

What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.

TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.

What people say, what people do, what people say to do is totally different. The answers by neuromarketing, to understand their behavior.