#Branding

Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.

How to create successful logos that will be a hallmark of a brand identity for many years to come.

We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.

Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.

The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.

Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

What is brand health research and how is it measured, how to evaluate the health of a brand with the help of people. The Woolrich case.