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In-store experience evolution: our research for KIKO Milano
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
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From earned media to social media exit
A brief excursus of how in this last decade we have gone from the hangover for the ... to the cancellation from ... so-called “social”.
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TAG:
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO