Reconnecting those who design products and services with the people they are intended for, helps the corporate planet to take care of the customer experience.
Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?