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Journal of Experiences

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Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.
in Research into Experiences
How cognitive neuroscience applies in marketing
We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.
1' reading time
in Marketing with Experiences
The art of simplicity: how to make content clear, engaging and pleasant to read
To reach people's hearts and minds it is essential not only to write interesting content for them, but to make it simple for them. Here's how.
2' reading time
in Design for Experiences
Storytelling: the art of telling your own story
Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.
2' reading time
in Marketing with Experiences
Native advertising: what it is and how to optimize it
Native advertising allows you to create relevant content, monitor metrics and customize ads to reach your target audience.
2' reading time
in Marketing with Experiences
Linkedin Ads for B2B: people always at the center
LinkedIn Ads campaigns can help B2B companies reach their target audience accurately and effectively.
2' reading time
in Design for Experiences
How to create an effective landing page? 10 rules for design
Creating an effective landing page: 10 rules to maximize conversions. Effective ads thanks to cta, content consistency and mobile-friendly design.
3' reading time
in Marketing with Experiences
Data analysis to improve the customer experience
Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.
4' reading time
in Marketing with Experiences
Google Marketing Live 2023: the future is built on AI
The main news of Google Marketing Live 2023: new campaigns, updated targeting and new types of ads, all driven by AI.
2' reading time
in Marketing with Experiences
Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
2' reading time
in Marketing with Experiences
Pinterest towards Social Commerce: the collaboration with Amazon
Pinterest and Amazon team up to simplify user purchases and offer new opportunities for digital advertising. Let's see the available Campaign Formats.
1' reading time
in Marketing with Experiences
Digital marketing: what awaits us in the next 5 years
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.
11' reading time
in Marketing with Experiences
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
in Marketing with Experiences
What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
2' reading time
in Research into Experiences
Sentiment analysis: listening to people online
Knowing how to read and interpret the needs and desires that people express even in the digital context is essential for designing better experiences.
2' reading time
in Design for Experiences
Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
in Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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