In-store experience evolution: our research for KIKO Milano
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
1' reading time
The Value of Time in User Experience
Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.
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Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
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Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Discover how the sound architecture of sirens in Venice improves communication and user experience in acqua alta situations.
3' reading time
Data analysis and privacy: the balance in analytics cookies
What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.
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When Technology Block Becomes an Invitation to Human Listening
A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.
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Designing the best gaming experience: our research for the toy industry
In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.
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The power of smell in creating immersive experiences
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
3' reading time
A listening journey between tradition and sustainability for the future of Piedmont
A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.
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The evocative power of words: creating valuable content to generate connections
Language and word choice can evoke emotions, build meaningful relationships, and turn communication into a memorable experience.
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Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
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Codified Creativity: how AI is revolutionizing the creative process
TSW integrates AI into its innovative approach, where the collaboration between artificial and human intelligence gives rise to creative and meaningful solutions.
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Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
Digital marketing as an empathetic language
Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.
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Can social networks and artificial intelligence dialogue?
How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.
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TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
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