We measure people’s emotional involvement
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
1' reading time
Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
In-store experience evolution: our research for KIKO Milano
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
1' reading time
The value of time in User Experience
Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.
1' reading time
Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
2' reading time
Data analysis and privacy: the balance in analytics cookies
What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.
2' reading time
When Technology Block Becomes an Invitation to Human Listening
A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.
2' reading time
Listening to people also involves data: GA4 Data Import
How to correct and clean e-commerce data with Python and GA4's Item Data Import for more accurate and optimized analysis.
8' reading time
Chocolate: our research together with customers to rethink the experience of brand and product
TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.
2' reading time
SEO positioning: evolution and aspects to reconsider
How SEO has evolved from a ranking technique to an authentic form of marketing, putting user experience and content quality at the center.
8' reading time
Listening to include: the right words for more inclusive communication
The importance of listening, understanding, and adopting inclusive language to reflect and promote social diversity.
5' reading time
Designing the best gaming experience: our research for the toy industry
In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.
2' reading time
A listening journey between tradition and sustainability for the future of Piedmont
A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.
2' reading time
The evocative power of words: creating valuable content to generate connections
Language and word choice can evoke emotions, build meaningful relationships, and turn communication into a memorable experience.
2' reading time
Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
2' reading time
Codified Creativity: how AI is revolutionizing the creative process
TSW integrates AI into its innovative approach, where the collaboration between artificial and human intelligence gives rise to creative and meaningful solutions.
2' reading time