#People

Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.

Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.

A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.

Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.

A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.

Autogrill is the leading company in the travel catering services industry. Historically committed to enhancing its offer, it has recently worked in collaboration with the University of Gastronomic Sciences in Pollenzo to develop the Bistrot concept.

TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.

Usability and neuromarketing integration can take to a complete understanding of the experience of people.

Traditional marketing researches stop at what consumers explicitly declare about something, but actually there is much more to learn.

Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.