#qualitative research

TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.

KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.

Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.

TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.

A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.

TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.

User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.

Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.