Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
1' reading time
TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
3' reading time
Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
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Identify biases in the digital world for a more open and aware mind
Bias in the digital world can influence our decisions. Become aware of it and develop an open mind for a more rational and free life.
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Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
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How cognitive neuroscience applies in marketing
We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.
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Usability test: when and why to use think aloud, eye-tracker and GSR
Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.
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Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
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Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
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Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
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What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
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Sentiment analysis: listening to people online
Knowing how to read and interpret the needs and desires that people express even in the digital context is essential for designing better experiences.
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Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
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Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time