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Journal of Experiences

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in Research into Experiences
Qualitative research
TSW continuously works on qualitative research, on the pursuit of quality, an investment made of foresight, intelligence, courage.
2' reading time
in Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
Brand perception, advertising messages, bias of social desirability. In mental processes the choices come from unconscious motivations.
3' reading time
in Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
A team of researchers has developed a tool in TSW to measure the effectiveness of brand image communication.
1' reading time
in Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.
2' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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