SEO positioning: evolution and aspects to reconsider
How SEO has evolved from a ranking technique to an authentic form of marketing, putting user experience and content quality at the center.
8' reading time
Search experience: Google SGE (Search Generative Experience)
Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.
6' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
SEO today and tomorrow: Italian companies and listening to people
SEO is now an obligatory step in marketing. Importance of being visible on search engines, challenges of corporate education, and future trends.
6' reading time
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
Google Core Update: anticipate changes to dominate the SERPs
Google's Core Updates influence the positioning of websites in the SERPs. How to prepare and recover your ranking after an update.
5' reading time
Artificial Intelligence and SEO combined to offer a better experience
How artificial intelligence is influencing organic positioning, and how to guide it to obtain optimal results.
4' reading time
The art of simplicity: how to make content clear, engaging and pleasant to read
To reach people's hearts and minds it is essential not only to write interesting content for them, but to make it simple for them. Here's how.
2' reading time
SEO Copywriting: what is it
How to place your content on search engines? Here is a little guide to SEO Copywriting and SEO-driven writing techniques.
4' reading time
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
A SEO-Copywriting Strategy: we created a project together with the company and with people, listening to them in order to write interesting, strong, original contents.
3' reading time