#The Sixth W approach

What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.

Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.

A research project aimed at evaluating the experience of using the works in the museum itinerary.

Digital marketing: what is it? What does it include? Why is it important?

Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.

The activation of online campaigns is the point of arrival of a process that increases in value when it is combined with listening and reconnecting with people.

A SEO-Copywriting Strategy: we created a project together with the company and with people, listening to them in order to write interesting, strong, original contents.

The planning of content with people is a fundamental step to ensure that companies can rediscover their original goal: to succeed in generate value for the people who come to them.

Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.

To intervene with a personalized SEO, through a listening job carried out directly with the people of each specific Country and giving companies the opportunity to increase online visibility and consolidate their positioning.

SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.

With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.

This article wants to highlight the value of the fifth P of the marketing mix, that of People.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.

Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.

The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.