WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.
What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.
Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.
Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.