#user testing

Find out how we helped Haier improve the customer experience through a usability test and the involvement of people.

Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.

Because involving people in every phase of design is vital to creating quality experiences, and will be a deciding factor in the survival of companies.

The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.

Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.

Measuring the effectiveness of a dietary supplement with people is a winning point for companies and end users. Read our experience in this article.

How to design a website that is both dazzling and functional, and that creates value for both brand and user.

Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.

How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.

Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.

We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.

Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.

Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.

Information architecture permeates our lives. Example: the Cognitive Offloading produced by the assembly instructions of a LEGO® set.

The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.

Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.