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Journal of Experiences

#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.
in Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.
1' reading time
in Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Find out how we helped Haier improve the customer experience through a usability test and the involvement of people.
2' reading time
in Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
in Design for Experiences
Co-design and participatory design: creating better experiences with people
Because involving people in every phase of design is vital to creating quality experiences, and will be a deciding factor in the survival of companies.
3' reading time
in Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.
2' reading time
in Research into Experiences
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
in Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Measuring the effectiveness of a dietary supplement with people is a winning point for companies and end users. Read our experience in this article.
2' reading time
in Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
How to design a website that is both dazzling and functional, and that creates value for both brand and user.
3' reading time
in Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
in Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.
3' reading time
in Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.
3' reading time
in Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
2' reading time
in Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.
2' reading time
in Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.
3' reading time
in Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
Information architecture permeates our lives. Example: the Cognitive Offloading produced by the assembly instructions of a LEGO® set.
3' reading time
in Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.
3' reading time
TAG: product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design
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