#UX and UI

Research on how the size of screens impacts the viewing experience of video content and consequent gratification.

We simplify a language that uses English words, cripples its form, and changes its meaning. We choose Italian to convey precious concepts.

In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.

At TSW we apply the methodology of listening and involving people in the design and development of software.

How to design a website that is both dazzling and functional, and that creates value for both brand and user.

Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.

How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.

Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.

Information architecture permeates our lives. Example: the Cognitive Offloading produced by the assembly instructions of a LEGO® set.

Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.

User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?

TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.

How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.

What are the transformations in retail and in which way companies can optimize their customer experience?