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People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.

Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.

After 22 years waiting, Leonardo Di Caprio finally wins the Oscar. But what does his facial expression say? An emotion analysis.

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.